Google Ads for real estate agents: win listings and buyers from people searching right now.
The best agents win on listings. We target owners asking what their home is worth and buyers searching your neighbourhoods, then track which keywords bring signed instructions.
Why most real estate agency ad accounts leak money.
Clicks are expensive. When campaigns mix urgent searches with research searches, bid on broad keywords and send every click to a generic page, budget disappears into people who will never call.
- Broad keywordsPaying for research and job-seeker searches that never become real estate agency customers.
- No call trackingIf you cannot see which keyword produced the call, you cannot cut the waste.
- Generic adsAds that ignore your hours, service area and the real reason the customer is searching.
Campaigns for real estate agents, structured around intent.
We separate searches by how ready the customer is to hire, then bid, write and track each tier differently.
Urgent intent
Highest bids and call-first ads for people who need help now.
sell my house fasthome valuation near meestate agents near meReady-to-book intent
Booked-work searches where price, trust and speed win.
free house valuationreal estate agent in my areahomes for sale near meHigh-value projects
Larger-ticket work, protected by tighter negatives and lead qualification.
luxury property agentcommercial real estate agentproperty investment advisorEverything a real estate agency account needs to profit.
- ✓Keyword research and intent-tiered search campaigns
- ✓Call extensions, ad schedules and tight location targeting
- ✓Negative keyword sculpting and click fraud protection
- ✓Dynamic call tracking and GA4 conversion setup
- ✓Performance Max local campaigns where they add reach safely
- ✓Ongoing monitoring, optimisation and clear reporting
Questions real estate agents ask before starting.
How much should a real estate agency spend on Google Ads?
It depends on your service area, competition and the value of a job. We model likely returns in your free audit before you commit to a budget.
Can you guarantee a number of leads?
No honest agency can. What we guarantee is a disciplined build, full call tracking and transparent reporting, so every decision is based on real data.
How quickly can ads start generating enquiries?
Search ads can produce enquiries once live. Results then improve over the following weeks as we mine search terms and tighten targeting.
Do you work with real estate agents in my area?
Almost certainly. We build campaigns for real estate agents in any market where customers search Google to hire.
Everything you need from a Google Ads partner, in one place.
Ready to win more real estate agents enquiries from Google?
Request a free audit. Explore our services, pricing or other industries anytime.