Google Ads for mortgage brokers: win borrowers at the moment they start looking.
Mortgage borrowers search when they find a property, when a rate ends or when they want to refinance. We reach each moment, within financial ad policy, and track which keyword became a funded loan.
Why most mortgage brokerage ad accounts leak money.
Clicks are expensive. When campaigns mix urgent searches with research searches, bid on broad keywords and send every click to a generic page, budget disappears into people who will never call.
- Broad keywordsPaying for research and job-seeker searches that never become mortgage brokerage customers.
- No call trackingIf you cannot see which keyword produced the call, you cannot cut the waste.
- Generic adsAds that ignore your hours, service area and the real reason the customer is searching.
Campaigns for mortgage brokers, structured around intent.
We separate searches by how ready the customer is to hire, then bid, write and track each tier differently.
Urgent intent
Highest bids and call-first ads for people who need help now.
mortgage broker near memortgage advice todayfirst time buyer mortgageReady-to-book intent
Booked-work searches where price, trust and speed win.
remortgage brokerrefinance mortgagemortgage rate comparisonHigh-value projects
Larger-ticket work, protected by tighter negatives and lead qualification.
buy to let mortgage brokerself employed mortgagecommercial mortgage brokerEverything a mortgage brokerage account needs to profit.
- ✓Keyword research and intent-tiered search campaigns
- ✓Call extensions, ad schedules and tight location targeting
- ✓Negative keyword sculpting and click fraud protection
- ✓Dynamic call tracking and GA4 conversion setup
- ✓Performance Max local campaigns where they add reach safely
- ✓Ongoing monitoring, optimisation and clear reporting
Questions mortgage brokers ask before starting.
How much should a mortgage brokerage spend on Google Ads?
It depends on your service area, competition and the value of a job. We model likely returns in your free audit before you commit to a budget.
Can you guarantee a number of leads?
No honest agency can. What we guarantee is a disciplined build, full call tracking and transparent reporting, so every decision is based on real data.
How quickly can ads start generating enquiries?
Search ads can produce enquiries once live. Results then improve over the following weeks as we mine search terms and tighten targeting.
Do you work with mortgage brokers in my area?
Almost certainly. We build campaigns for mortgage brokers in any market where customers search Google to hire.
Everything you need from a Google Ads partner, in one place.
Ready to win more mortgage brokers enquiries from Google?
Request a free audit. Explore our services, pricing or other industries anytime.