Google Ads for insurance agents: turn quote searches into policies, not price comparisons.
Insurance clicks are competitive and comparison-heavy. We target local buyers who want advice and a human agent, and track which keywords bring bound policies.
Why most insurance agency ad accounts leak money.
Clicks are expensive. When campaigns mix urgent searches with research searches, bid on broad keywords and send every click to a generic page, budget disappears into people who will never call.
- Broad keywordsPaying for research and job-seeker searches that never become insurance agency customers.
- No call trackingIf you cannot see which keyword produced the call, you cannot cut the waste.
- Generic adsAds that ignore your hours, service area and the real reason the customer is searching.
Campaigns for insurance agents, structured around intent.
We separate searches by how ready the customer is to hire, then bid, write and track each tier differently.
Urgent intent
Highest bids and call-first ads for people who need help now.
insurance agent near meget an insurance quotelocal insurance brokerReady-to-book intent
Booked-work searches where price, trust and speed win.
home insurance quotecar insurance agentlife insurance agentHigh-value projects
Larger-ticket work, protected by tighter negatives and lead qualification.
commercial insurance brokerlandlord insurancebusiness liability insuranceEverything a insurance agency account needs to profit.
- ✓Keyword research and intent-tiered search campaigns
- ✓Call extensions, ad schedules and tight location targeting
- ✓Negative keyword sculpting and click fraud protection
- ✓Dynamic call tracking and GA4 conversion setup
- ✓Performance Max local campaigns where they add reach safely
- ✓Ongoing monitoring, optimisation and clear reporting
Questions insurance agents ask before starting.
How much should a insurance agency spend on Google Ads?
It depends on your service area, competition and the value of a job. We model likely returns in your free audit before you commit to a budget.
Can you guarantee a number of leads?
No honest agency can. What we guarantee is a disciplined build, full call tracking and transparent reporting, so every decision is based on real data.
How quickly can ads start generating enquiries?
Search ads can produce enquiries once live. Results then improve over the following weeks as we mine search terms and tighten targeting.
Do you work with insurance agents in my area?
Almost certainly. We build campaigns for insurance agents in any market where customers search Google to hire.
Everything you need from a Google Ads partner, in one place.
Ready to win more insurance agents enquiries from Google?
Request a free audit. Explore our services, pricing or other industries anytime.